Language is my profession and passion, so of course not many people know that I also co-own a small local auto body shop with my husband in the city of Van Nuys, within the Los Angeles County. Last week a situation involving our auto shop reminded me of the importance of transparency and I will share that short story with you. A few weeks ago, Jaider (my husband) and I talked about working on SEO (search engine optimization) for our little auto shop's website but never really decided what action to take. I was able to build us a simple drag and drop website using a popular web-builder platform a few years back (it's a work in progress). Since we are a small shop on a street crowded with other big auto repair shops, it is hard to stand out off and online. My auto shop in Van Nuys Around the middle of last month my husband hired a so called 'SEO expert' from a not-so-available-SEO, over the phone, paying a setup fee and