Marketing For Translators And Interpreters, Part 3 of 3: The Five W's
The Who, What, When, Where, and Why... Marketing for Translators and Interpreters Now that we have explored a little bit of the internal and external factors of marketing, in this third and last installment of the marketing three-part series it is all about your clients, your services, and you. These are the last pieces of your marketing puzzle. Here we will review the 5 w's: the who, what, when, where, and why of your marketing. First, take a moment to visualize where you want your business to be in the next 5 years, then plan your growth around that. To help you, answer the following: WHO is your target market? Define your ideal client. Your ideal clients should be those who are interested in buying a service rather than a commodity, those interested in quality rather than fees. Always keep the big picture in mind when catering to individual client needs. Get to know what motivates your clients, their problems, nee