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Showing posts from June, 2015

Marketing For Translators And Interpreters, Part 3 of 3: The Five W's

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The Who, What, When, Where, and Why... Marketing for Translators and Interpreters Now that we have explored a little bit of the internal and external factors of marketing, in this third and last installment of the marketing three-part series it is all about your clients, your services, and you. These are the last pieces of your marketing puzzle. Here we will review the 5 w's: the who, what, when, where, and why of your marketing. First, take a moment to visualize where you want your business to be in the next 5 years, then plan your growth around that.  To help you, answer the following: WHO is your target market?   Define your ideal client. Your ideal clients should be those who are interested in buying a service rather than a commodity, those interested in quality rather than fees. Always keep the big picture in mind when catering to individual client needs. Get to know what motivates your clients, their problems, nee

Marketing For Translators And Interpreters, Part 2 of 3: Offline & Online

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Offline and Online Marketing for Translators and Interpreters In our first blog we talked about the internal process of marketing .   In this second blog of our three-blog series we will review the external aspects of marketing, that I hope you will find useful.  Since your marketing is promoting and selling yourself, your services, quality, and the value you add, first impressions are everything.   Whether it is your home office or your cyber office, these lists will help your marketing get professional, organized, optimized, and leave an overall good impression on your potential clients and current ones too. First we will split external marketing into two categories, offline and online.   Offline is your office in the real world, and online, is your cyber office on the Internet. Below are the four main sections that your offline and online marketing play an active role: Productivity Documentation Branding Public Relati