TRANSLATION AND INTERPRETATION | Spreading the word.

The Who, What, When, Where, and Why... Marketing for Translators and Interpreters Now that we have explored a little bit of the internal and external factors of marketing, in this third and last installment of the marketing three-part series it is all about your clients, your services, and you. These are the last pieces of your marketing puzzle. Here we will review the 5 w's: the who, what, when, where, and why of your marketing. First, take a moment to visualize where you want your business to be in the next 5 years, then plan your growth around that.  To help you, answer the following: WHO is your target market?   Define your ideal client. Your ideal clients should be those who are interested in buying a service rather than a commodity, those interested in quality rather than fees. Always keep the big picture in mind when catering to individual client needs. Get to know what motivates your clients, their problems...

Offline and Online Marketing for Translators and Interpreters In our first blog we talked about the internal process of marketing .   In this second blog of our three-blog series we will review the external aspects of marketing, that I hope you will find useful.  Since your marketing is promoting and selling yourself, your services, quality, and the value you add, first impressions are everything.   Whether it is your home office or your cyber office, these lists will help your marketing get professional, organized, optimized, and leave an overall good impression on your potential clients and current ones too. First we will split external marketing into two categories, offline and online.   Offline is your office in the real world, and online, is your cyber office on the Internet. Below are the four main sections that your offline and online marketing play an active role: Pro...

Marketing for Translators and Interpreters As a translator and/or interpreter you market not only your services, but yourself. You are the brand, the company, the CEO. In other words, you wear all the hats in your translation and/or interpretation business . When you prepare your mind, body, and soul for what's to come, you will be well equipped to face the challenges and accomplishments. In this first part of a three-part series blog, we will examine the internal side of marketing.   We will look into how the mind, body, and soul play an important role on our marketing efforts and profession. THE MIND As a translator and/or interpreter your brain is your bread winner (so to speak).   Since our brain is a muscle, like any other muscle in the body, we need to exercise it regularly to keep it healthy and strong. Keep your mind healthy and strong by:       Building on your strengths to improve your confidence.   ...