TRANSLATION AND INTERPRETATION | Spreading the word.

Individuals and business owners with little or no knowledge of the translation profession are frequently surprised at the vastly different fees translators charge. Uniformed translation clients have a difficult time understanding why some translators can translate for little as a couple of dollars while others charge in the hundreds for their translation services. Why do translators fees vary so dramatically? The short answer... Professional translators are few and expensive while non-professional translators are plenty and cheap.   Skeptics may still not completely understand the enormous differences between translations that cost only a few hundred dollars and those that command thousands.  Simply put, professional translators are few and have spent hours upon hours honing their craft to near perfection.  They apply their years of experience, education, cultural knowledge, and writing techniques.  Their standards are high and their translations are pub...

The Who, What, When, Where, and Why... Marketing for Translators and Interpreters Now that we have explored a little bit of the internal and external factors of marketing, in this third and last installment of the marketing three-part series it is all about your clients, your services, and you. These are the last pieces of your marketing puzzle. Here we will review the 5 w's: the who, what, when, where, and why of your marketing. First, take a moment to visualize where you want your business to be in the next 5 years, then plan your growth around that.  To help you, answer the following: WHO is your target market?   Define your ideal client. Your ideal clients should be those who are interested in buying a service rather than a commodity, those interested in quality rather than fees. Always keep the big picture in mind when catering to individual client needs. Get to know what motivates your clients, their problems...